Thursday, July 12

Mt. Hood Brewing Releases First Bottles Of Ice Axe IPA Exclusively At Zupan's

Mt. Hood Brewing Company Flagship Beer Sold Exclusively At Select Portland-Area Retailers

PORTLAND, Ore  (July 12, 2012) – Mt. Hood Brewing Company has for the first time bottled its flagship beer, the Ice Axe India Pale Ale, which is now available exclusively at select Portland-area retailers Zupan’s Markets and Made in Oregon.
“We’re excited to be one of two retailers selling the exclusive Ice Axe India Pale Ale, a beer with a strong following and unique flavor profile,” said President Mike Zupan. “This beer is local, just like we are, and we know our customers will appreciate finding this exceptional ale at all four of our Zupan’s Markets locations.” Ice Axe India Pale Ale is Mt. Hood Brewing Company’s flagship beer and is available in 22 oz. bottles for $5.99. It is an aggressively hopped beer with a rich and satisfying flavor profile.

Tasting Notes:
Well balanced to allow the caramel of the malts to be up front with the subtle finish of hops added during the 120 minute boil.
Ingredients:
Malts:  Crystal, Munich, 2-Row Pale, Malted Wheat
Hops:   Centennial, Mt. Hood, Magnum, Golding, Willamette
Profile:
IBU:    60
ABV:   5.7 percent

“Because all of the ingredients in our beers are from the Pacific Northwest, it’s important for us to share them with people who appreciate our roots,” said Tom Rydzewski, Head Brewer at Mt. Hood Brewing Company. “Zupan’s Markets prioritize quality, fresh, local products and we’re happy to partner with them on this exciting venture."
Zupan’s Markets has an expansive selection of the best beer from around the world, with a particular emphasis on craft brews from the Pacific Northwest. Each location includes beer stewards who are on hand seven days a week to help customers select the best beer for the occasion.
Zupan’s Markets hosts weekly beer tastings at all of its stores. To view upcoming events, please visit www.zupans.com/wine/events
About Mt. Hood Brewing Company
Utilizing the freshest, locally-produced ingredients and Mt. Hood's pure glacial water, Mt. Hood Brewing Company head brewers Tom Rydzewski and Jeff McAllester produce an exciting line up of ales for every palate. Located on the 1st floor of the Ice Axe Grill, the brewery is in the center of High Cascade Mountain action. Founded in 1991, the brewer produces eight distinctive ales through the marriage of pure glacial water and Pacific Northwest grown barley and hops. Oregonians can also find these ales on draft in restaurants and pubs throughout the state. For more information, visit: www.iceaxegrill.com.
About Zupan’s Markets
Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for 37 years. Zupan’s Markets, now with four locations, focuses on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally sourced, artisan products when possible. For more information, visit www.zupans.com or stay in touch at www.facebook.com/ZupansMarketsPortland

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