Thursday, May 3

Redhook Unleashes Long Hammer IPA Cans



Now packaged to go anywhere;
Where will you crush your Redhook?

May 1, 2012 - Woodinville, Wash. - Making it easier than ever to crack open a Redhook anywhere - camping, hiking, tailgating, fishing, or wherever else glass is not allowed - Redhook Brewery has released Long Hammer IPA in cans. Hitting shelves nationwide this month, consumers can now enjoy an ice cold can of Long Hammer IPA just about wherever and whenever they please.

"Every great adventure deserves good beer, and with Long Hammer cans, Redhook is ready for anything," said Jen Talley, brewing manager for Redhook Brewery. "Cans are hot in craft beer right now, and we're excited to roll out Redhook's newest package just in time for Summer. We can't wait to hear about all the brand new places that our fans are able to enjoy Redhook now that Long Hammer IPA is available in cans."

Where do you crush Redhook?
Redhook's Long Hammer IPA cans were specially designed to weigh much less being packed out, than packed in, which means beer drinkers can enjoy Redhook in lots of places - especially those where bottles aren't allowed. In recent weeks, Redhook has been making his way to some of those places, crushing Long Hammer cans, and sharing photo's with Facebook fans along the way. Sure, not all of those places are ordained by city officials for beer drinking, but it's a lot easier to hide the sound of cans clanking together than bottles. And hey, while Redhook isn't looking for trouble, he's not opposed to it either.

Redhook IPA: One of America's Favorite IPA's, Now Available in Cans
First released in 1984, Redhook's Long Hammer IPA uses a generous amount of hop both during the boil and at dry-hopped at the end of the fermentation process to give the IPA its characteristic bitterness and piney citrus aroma and flavor. Redhook IPA has a medium body, crisp finish and moderate alcohol levels and bitterness (6.2% ABV and 44 IBU) making this one of America's most drinkable and best-selling IPA's.

Yup, 77 years after canned beer first went on sale in America, Redhook is introducing its first brew in a can. We just wanted to be sure this whole “can thing” wasn’t a fad. Plus, we wanted to make sure our IPA tasted as perfectly hoppy and delicious in cans as it does on tap and in the bottle. It does.

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Funny, just a few days ago I saw this in cans and it was an instant reaction to grab it and buy it, and immediately take it home to drink it. I'll be honest, I haven't purchased Long Hammer IPA for quite some time. The major reason is, I am in an area where bottles just sit on the shelves for far too long. The last 6-pack of bottles I bought was at a Rite-Aid and obviously after the first bottle (which was full of sediment) it presented itself as being rather old and past its prime.

The can has a canning date on the bottom, and is sure to last longer in the can than the bottle. This is a great move on Redhook's part, and I am now able to enjoy one of my more favored regular drinking IPA's around again.


Cheers to the CraftBrewersAlliance for the 6-pack. Quite the sample!

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